Privacy Policy

To ensure that you understand what personal and other information gathered by Hup Leong Company and how it is being used and shared, and the steps you may take to limit this use or sharing is rudimentary to our service and respect for our customers.

This Privacy Policy is specific to Hup Leong Co’s customer operations, including www.merida.sg. It does not apply to our affiliate brand's websites such as merida-bikes.com, canecreek.com and crankbrothers.com. Each one of those sites has its own Privacy Policy that applies to the specific information collected on those sites.

This Privacy Policy is not applicable to the information we collect regarding employment matters about our employees or applicants for employment.

As used within the context of this Privacy Policy, “personal information” refers to the personally identifiable information – such as your name or personal email address or contact numbers – that is not business contact information or otherwise publicly available. 

Information Collected

In general, we collect personal and other information about you to support your relationship with Hup Leong Company and to manage our business. We obtain information through various means, including the following listed below:

The information we collect may include the following:

We may combine the personal and other information we have received from one source with information we have received from another. For instance, we may combine personal information collected through our websites with other information that we have collected about you from various sources – for example, our communications with you via email or phone, or your customer service records. We also may combine your personal information with information that we obtain from third parties. We will treat as personal information any information combined with personal information and we will protect it in accordance with this Privacy Policy.

Children’s Privacy

www.merida.sg is a general-audience website. We will not knowingly collect personal information from children under the age of 13.

 How personal and other information is used

We primarily use the personal and other information collected about you to support your relationship with Hup Leong Company and to manage our business. We use your information for various purposes, including:

If you submit any information about someone other than yourself to us, you represent that you are entitled to provide us with that person’s information for the purposes identified in this Privacy Policy.